Neste projeto, novas diretrizes visuais foram estabelecidas e consolidadas no Manual de Identidade da Marca, que foram disponibilizadas no Canal da Marca (DAM) contendo todos os ativos criativos institucionais, templates e matrizes nas variadas plataformas e softwares (Canva, Hubspot, Adobe, Office).
O objetivo do projeto foi tornar a comunicação institucional mais fluída, funcional e uniforme.
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